Late payment damages cash flow, eats time and holds back growth. Fignum came to us with an existing system dedicated to getting small businesses’ invoices paid. What it lacked was a face: a name, a brand and a user experience. They needed a UX, creative and strategic partner to bring Paycada to life.
A name, a brand and a web-app UX for Fignum’s invoice-collection system for small businesses.
01
The start
Late payments are one of the biggest problems small businesses face
02
The journey
Give it a brand
Our brief was to give Paycada a brand: who they were and what they stood for. To deliver Fignum’s vision we had three questions to answer.
- How to create a brand that stands out and appeals to small businesses
- How to keep a clean, simple design with a large amount of information
- How to design a UX on top of an existing system
03
The result
A face for Paycada
- Name and brand pack
- Web app UX
- Digital assets
- Marketing materials
- E-books
- Sites for marketing campaigns
