These are the ranges we quote, not an industry average we found somewhere. If your budget is below £10,000 we will say so early rather than take the project and disappoint you, and we will usually be able to point you at an off-the-shelf tool that does most of the job for a fraction of it.






Budget 15 to 20% of the build cost per year for support and maintenance. That covers fixing things, keeping up with operating system and browser releases, dependency and security updates, and small changes as the business moves. Software that gets no maintenance degrades, because everything around it keeps moving.
On top of that sit the running costs of the thing itself: hosting and database, which for most business systems is tens of pounds a month rather than hundreds, the Apple Developer Program at $99 a year and Google Play at a one-off $25 if you are publishing apps, email delivery, and any metered service like SMS where you pay per message. We will give you these as real numbers for your build rather than a percentage.
Then there is the version after this one. The best outcome of a first release is that it works and people want more of it, so it is worth knowing now that a successful project has a second phase in it. Budget for the fact that you will want one.

You can get an app built for £5,000. We have inherited several of them.
What tends to arrive is something that demonstrates well and falls over under real use: no tests, no documentation, credentials hard-coded into the app, a database design that cannot take a second feature, and a codebase nobody else can pick up. The rebuild costs more than the original build would have, and you have lost the months in between.
Cheap does work when the scope is genuinely simple and you are buying something small. It stops working the moment the software has to run part of your business.

Between £15,000 and £40,000 for a first version built properly enough that real users and real investors take it seriously, typically 8 to 12 weeks. You will see lower numbers quoted elsewhere, and they usually describe a demo rather than a product you can build a business on. Learn about MVP Development
No. Discovery is how we start every build: two weeks with our senior team, no upfront cost, ending in a plain-English recommendation of what is worth building, what is not, and what it should cost. If the answer is that you should buy an off-the-shelf tool instead, we will tell you that. Learn about our discovery process