MVP development

The point of the MVP is to find out whether the idea works with the least amount of money possible. That means fewer features than you have in mind, built well enough that real users and real investors take it seriously.

We have been building first versions since 2011, and the best advice we ever gave a founder was to spend £100,000 less than they had planned.
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What we mean by minimum

Most MVP briefs contain three products. The work is choosing the one that tests the riskiest assumption, shipping it, and letting evidence decide the rest.

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You get a working product in users’ hands, data you can put in front of investors, or prove to the business it works, and a codebase that survives success rather than needing a rewrite the moment traction arrives. No-code tools can get you a demo. They rarely get you a business, and we will tell you plainly which side of that line your idea sits on.

What an MVP build includes

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01

Discovery and scope: the assumption to test, the features that test it, and a firm line under everything that waits

Silhouette of a woman sitting at a table, writing on a notepad next to an open laptop in a minimalist room.
02

Design that looks credible on day one, because users judge in seconds and investors are users too

Silhouettes of a man and woman facing each other, both looking at their smartphones.
03

The build itself, on iOS, Android or the web, on foundations that scale

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04

Launch support, analytics wired in from the start, and a plan for the version after this one

For founders, and for established businesses

About half our MVP work is startups. The other half is established companies testing a new product line without betting the company on it. The discipline is the same either way: build the smallest thing that answers the question, and get it in front of real users quickly.

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What it costs

An MVP runs £15,000 to £40,000 excluding VAT, typically 8 to 12 weeks. You will see lower numbers quoted elsewhere, and they usually describe a demo rather than a product you can build a business on. Full ranges are on the cost guide.

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Projects that speak for themselves

Common questions

How much does an MVP cost in the UK?
How long does an MVP take?
Will investors take an MVP seriously?
What if it works?
Should I use no-code instead?

Book a strategy call. Bring the idea, and we will help you find the smallest version of it worth building.