Why iOS Apps Matter for Businesses in 2025

If you’re a business owner or product manager trying to make the most of your digital presence, you’ve probably considered whether building an iOS app is worth it. The simple answer: yes. But it’s not just about jumping on the latest tech trend, investing in a well-built iOS app can significantly improve how your business engages with customers and drives revenue.

Apple’s iOS platform continues to dominate in key markets, with iPhone users being highly active, loyal, and more likely to make purchases. In fact, iOS users account for nearly 50% of global mobile revenue, making them a key demographic for businesses aiming for growth. If you’re looking to position your brand as a premium or service-driven offering, targeting iOS users is a smart strategy.

iOS Attracts High-Value Users

Apple’s iOS platform is known for attracting a specific demographic that is not only active but also willing to spend. Whether it’s in-app purchases, subscriptions, or other forms of transacting, iOS users tend to spend more than Android users, particularly in Western markets like the US, UK, and Europe.

For example, a report from Business of Apps highlighted that iOS users contribute to over 60% of global app revenue, despite making up a smaller percentage of the total global mobile user base. This presents a massive opportunity for businesses looking to attract high-value customers who are ready to spend on premium services and features.

Performance and User Experience Advantages

When it comes to building an app, performance is everything. Apple controls both the hardware and software, meaning iOS apps benefit from a more streamlined, polished experience. The tighter integration between iPhone models and the iOS operating system reduces device fragmentation, which makes testing faster and more predictable.

For businesses, this translates to smoother app performance, fewer technical issues, and faster updates. iOS apps simply feel better because they don’t need to be built to account for the endless variety of devices and configurations that Android apps often face. This level of reliability can be beneficial for your business in 2025 when user trust is more important than ever.

Leveraging Native iOS Features to Set Your App Apart

One of the biggest advantages of building an app for iOS is the native tools Apple offers. Features like Face ID, Apple Pay, Siri, Apple Wallet, and HealthKit are game-changers for businesses. These features aren’t just convenient, they give your app an edge over the competition.

Imagine a retail app that allows users to checkout with just a tap via Apple Pay or a fitness app that connects with HealthKit to track workout progress. Integrating these tools into your app doesn’t just make it more useful; it enhances the customer experience and sets your app apart from others that don’t take advantage of these features.

Credibility Boost from the App Store

In 2025, simply being listed on Apple’s App Store carries significant weight. When your app is available on the App Store, it signals to customers that your business is serious, credible, and trustworthy. Many customers view the App Store as a sort of vetting process, if your app’s on the store, it must meet Apple’s stringent guidelines for quality and security.

This is crucial for startups or businesses looking to stand out in competitive markets. It also impacts recruitment. Talented developers and professionals are more likely to be attracted to businesses that are building polished, high quality products that have real-world traction.

The Power of the Apple Ecosystem

One of the most underrated benefits of iOS apps is how seamlessly they integrate across Apple’s ecosystem. iPhones, iPads, Macs, and Apple Watches work together effortlessly, making iOS apps a natural part of how users engage with your business.

For example, in our Owen Mumford project, we helped create a Bluetooth-connected injector app that tracks usage, dosage, and location. The app syncs across devices, allowing users to manage their injections and dosage tracking, all while receiving instant feedback and alerts.

For businesses whose customers are already Apple users, this kind of integration isn’t just an add-on. It’s a natural extension of how they already live and work, making your app a more integral part of their day-to-day.

With over 2 billion active Apple devices worldwide, this interconnected ecosystem offers businesses the opportunity to increase app usage and customer stickiness by tapping into the full range of Apple’s products.

Building an iOS App Is the Smart Business Move in 2025

With higher quality users, better performance, and advanced native tools, iOS is the platform that can help your business succeed in a competitive market.

Whether you’re looking to engage high value customers, streamline processes, or build trust, an iOS app gives you the tools to make that happen. At Tappable, we specialise in custom iOS app development that’s built for performance and growth, with long-term support to ensure your app keeps up with your business as it evolves.

If you’re ready to get started and build an app that works for your business, we’re here to help you. Let’s make your iOS app a success.